Reebok "I Am What I Am"
Sportswear label Reebok have also recently launched a big advertising campaign entitled "I Am What I Am". The campaign involves many well known sports stars and celebrities. Featured on the buses are athlete Dame Kelly Holmes, rapper 50 Cent and NBA star Allen Iverson. In conjunction with Lifestyle Sports 4 All Over Ad buses have been commissioned
Above: Ringsend's RA294 is seen on Eden Quay on 25 April 2005.
Below: Donnybrook's RV412 is similarly treated. Seen in Dawson Street on 25 April 2005.
Above: Summerhill's RV515 also has the new AOA. Seen on O'Connell St on 26 April 2005.
Below: So too does Phibsboro's RV612. Seen in O'Connell St on 25 April 2005.
Below: A rear shot of RV612 in Cathal Brugha St on 6 June 2005.